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Merge Rules/Options, Keep Max value e.g. Lead Score from Marketo

Best Practice, DataTrim Dupe Alerts, How To

If you are using Marketo, you may be levering their Lead Score feature to rank your leads. With the Keep Max Value Merge option, you can now make sure that no matter how 2 leads are merged, you will always keep the highest Leads Score. By default, the salesforce merge...

Merge Rules/Options – Exclude fields from Merge

Best Practice, DataTrim Dupe Alerts, How To

By default, the salesforce merge process takes 2 records; a Master (‘Survivor’) and a Dupe. The selected Master takes priority over the Dupe which means that the following rules are applied: When 2 fields on the 2 records both are populated the value from the Master...

Optimizing the Matching Process

Best Practice, DataTrim Dupe Alerts, How To

In a constant effort to improve the matching algorithms and make them better and better we continuously introduce new Advanced Parameters, for you to optimize the matching process. Our comparison routines are highly complex algorithms, which are capable of analysing...

Matching – with Social CRM dupe check

Best Practice, DataTrim Dupe Alerts

DataTrim Dupe Alerts also include the Website, Facebook, LinkedIn, Twitter and Google+ references to better detect duplicates – all by Default. This functionality is already available, all you have to do is to go to the setup and provide field references to where you...

Matching – Cross checking phone numbers

Best Practice, DataTrim Dupe Alerts

In salesforce phone numbers are stored in multiple fields, and your contacts don’t always differentiate between an office phone and a mobile. We have often seen that Phone and mobile numbers are mixed around, or realizing that the phone number on one records is the...
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Related Articles

  • Potential Duplicates List
  • Merging Account and Contacts with redundant Account-Contact relationship
  • The DataTrim Merge Wizard
  • DataTrim Dupe Alerts Console
  • Merging with List View buttons
  • DataTrim Dupe Alerts – Remote Site
  • Lead deduplication: part of your lead qualification process
  • DataTrim Entry Check, Release: Spring 2023

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